Rubicon Leisure are a Local Authority Trading Company of Redditch Borough Council. Managing a diverse portfolio that includes a leisure centre, museum, visitor attraction, golf course and theatre they add value to the arts, heritage, education and health of the communities they serve.

Challenge

Rubicon Leisure — a Local Authority Trading Company managing a leisure centre, museum, visitor attraction, golf course and theatre — had strong brand assets but marketing that wasn’t working hard enough across its five distinct service areas. Mathew Smallwood led this engagement, bringing direct experience of running marketing for a similarly complex multi-site leisure operator. The goal was not just a better website — it was a coherent commercial narrative that could serve five different audiences without losing a unified identity. This is the kind of work Mathew does best: deeply sector-specific, commercially grounded, and built around how leisure organisations actually operate.

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Challenge

Today, the trust provides grants for women who have experienced an illness or injury, to pay for help around the house, therapy with a registered therapist, or for a short rest break. The challenge that the charity was facing is that public awareness of the support they provide was low and they need more applicants to apply for grants.

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Challenge

Lincolnshire County Council tasked The Carbon Group with creating a strong event brand and securing 400 delegates within an ambitious six-week timeframe.

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Challenge

Krantz Designs had a strategic vision to engage with more Developers and Architects to build business-to-business relationships, having to date largely sold directly to their clients. This would expand the brand name into more markets and allow them to work on multi-dwelling projects rather than single units.

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Challenge

Following several years of diminishing sales and key personnel changes, the business was in need of a completely fresh approach to its sale and marketing strategies.

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Challenge

Macmillan needed a review of their corporate sponsorship assets and a new strategy to deliver the maximum return from their commercial partnerships.

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Banks Long & Co is a prominent Lincoln-based commercial property consultancy with a strong presence in the national property market. Their expertise spans across four core divisions: Building & Cost Consultancy, Development & Investment Consultancy, Management & Professional Services, and Commercial Property Agency.

Challenge

To amplify their market presence and clarify their service offerings, Banks Long & Co partnered with The Carbon Group, seeking a comprehensive marketing strategy to enhance brand awareness for each of their four divisions. The goal was to rebrand the organisation and repackage its services for better understanding and market positioning.

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