Rubicon Leisure are a Local Authority Trading Company of Redditch Borough Council. Managing a diverse portfolio that includes a leisure centre, museum, visitor attraction, golf course and theatre they add value to the arts, heritage, education and health of the communities they serve.

Challenge

Rubicon Leisure had strong brand assets and a broad range of services, but their marketing lacked cohesion and a clear, unified narrative. With five distinct areas of the business serving different audiences, their messaging and digital presence were not effectively aligned. The organisation needed a more strategic, commercially focused digital platform to better showcase its services and improve usability.

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Challenge

Today, the trust provides grants for women who have experienced an illness or injury, to pay for help around the house, therapy with a registered therapist, or for a short rest break. The challenge that the charity was facing is that public awareness of the support they provide was low and they need more applicants to apply for grants.

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Challenge

Lincolnshire County Council tasked The Carbon Group with creating a strong event brand and securing 400 delegates within an ambitious six-week timeframe.

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Challenge

Krantz Designs had a strategic vision to engage with more Developers and Architects to build business-to-business relationships, having to date largely sold directly to their clients. This would expand the brand name into more markets and allow them to work on multi-dwelling projects rather than single units.

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Challenge

Following several years of diminishing sales and key personnel changes, the business was in need of a completely fresh approach to its sale and marketing strategies.

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Challenge

Macmillan needed a review of their corporate sponsorship assets and a new strategy to deliver the maximum return from their commercial partnerships.

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Banks Long & Co is a prominent Lincoln-based commercial property consultancy with a strong presence in the national property market. Their expertise spans across four core divisions: Building & Cost Consultancy, Development & Investment Consultancy, Management & Professional Services, and Commercial Property Agency.

Challenge

To amplify their market presence and clarify their service offerings, Banks Long & Co partnered with The Carbon Group, seeking a comprehensive marketing strategy to enhance brand awareness for each of their four divisions. The goal was to rebrand the organisation and repackage its services for better understanding and market positioning.

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