About Us
Founded in 2013, The Carbon Group is driven by a passion for fostering the sustainable growth of small and medium-sized businesses.
We understand the challenges in obtaining affordable support across marketing, business development, strategy, leadership and recruitment.
Our mission is to bridge the gap by offering tailored, flexible solutions for businesses that may not have the resources or skills in-house.
With a team of experts in marketing, sales, business development and growth strategies, we have been empowering businesses for ten years now and we’d love the opportunity to talk to you about your business.
So please get in touch; scroll down to find our contact details.
Crispin Vitoria
Founder & Partner
Crispin started his career rather differently to most consultants, running expeditions and adventure races in Namibia and Borneo. Since then he has held advisory and leadership roles with organisations including Siemens, Macmillan Cancer Support, Snowsport England and US sports sponsorship company Hookit.
What makes his approach different is that he’s not just advising businesses, he’s running them. Crispin currently owns and operates businesses across four sectors: glazing and home improvement, self storage (three sites across the UK), food retail and The Carbon Group itself. Some he started from scratch; others he bought and turned around. That mix of sectors means he understands the commercial pressures SME owners face, not from a textbook, but from a cashflow report.
This is where the TCG commercial diagnostic came from. After years of watching businesses struggle with problems their owners couldn’t quite see, Crispin developed a structured process to find and quantify the commercial leaks that are quietly costing businesses money and a clear plan for fixing them.
Outside work, Crispin coaches his son’s football team and he is also a Trustee of The Frederick Andrew Trust.
Mathew Smallwood
Partner
Mathew is a marketing and communications specialist with 20 years of leadership experience, the majority of it inside the leisure and physical activity sector.
He spent 13 years as Group Marketing & Communications Manager at Active Nation, one of the UK’s leading leisure operators. That experience gave him a depth of sector knowledge most marketing consultants simply do not have: the commercial pressures of running public-facing facilities, the shift to data-driven audience management, and how to build brands that resonate with communities rather than just customers.
Mathew now works with leisure, sport and physical activity organisations on marketing strategy, brand development, digital transformation, PR and website development.
He works with brands such as Active Insight, Moving Communities, HireBOB, LLeisure, Alliance Leisure and many others across the physical activity sector.
If you run a leisure business, a sport facility, a hospitality venue or a physical activity organisation, Mathew understands your world from the inside.
Specialism: Leisure, Sport & Physical Activity | Marketing Strategy | Brand & Digital
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