Macmillan Cancer Support

Business Development

Macmillan Cancer Care are a national charity of supporters, professionals, volunteers and campaigners who together make sure those affected by cancer are supported.


Macmillan needed a review of their corporate sponsorship assets and a new strategy to deliver the maximum return from their commercial partnerships.


Working from Macmillan’s head office, a new strategy was delivered, along with the retraining of the corporate partnerships team, to help them provide long-term, mutually beneficial partnerships.


As a direct result of the work, there was an uplift in income from commercial partnerships of £2.5m in the first year.

I have had the pleasure of working with Crispin on a couple of occasions now and he has always delivered both a very professional and personable approach to sponsorship sales. He is hardworking, honest and organised as well as being good fun to work with. Crispin can be relied upon to get the job done. I would recommend him to anyone.