Frederick Andrew Trust

Digital Transformation

The Frederick Andrew Trust was established in 1922, following the death of Lincoln Solicitor, Frederick Andrew. His legacy was used to set up the trust, with one aim – to provide women with help following an illness or injury. 

Challenge

Today, the trust provides grants for women who have experienced an illness or injury, to pay for help around the house, therapy with a registered therapist, or for a short rest break. The challenge that the charity was facing is that public awareness of the support they provide was low and they need more applicants to apply for grants.

Solution

Assessing the digital footprint it was clear that there needed to be an overhaul of the digital strategy. We secured a Google Grants allocation of £8,000 per month for the charity to boost its online presence through Google Adwords advertising. This has helped to improve website visits by 600% within the first year of working together. We have also improved keyword optimisation on the website to begin improving the Google rankings so that more organic searches direct to the website.

Outcome

The charity now has secured funding support of £8,000 per month on an ongoing basis to improve its Google advertising and attract new audiences. Plus, a more search engine-optimised website that is generating funding applicants for the charity to support.