Frederick Andrew Trust

Digital Transformation

The Frederick Andrew Trust was established in 1922, following the death of Lincoln Solicitor, Frederick Andrew. His legacy was used to set up the trust, with one aim – to provide women with help following an illness or injury. 


Today, the trust provides grants for women who have experienced an illness or injury, to pay for help around the house, therapy with a registered therapist, or for a short rest break. The challenge that the charity was facing is that public awareness of the support they provide was low and they need more applicants to apply for grants.


Assessing the digital footprint it was clear that there needed to be an overhaul of the digital strategy. We secured a Google Grants allocation of £8,000 per month for the charity to boost its online presence through Google Adwords advertising. This has helped to improve website visits by 600% within the first year of working together. We have also improved keyword optimisation on the website to begin improving the Google rankings so that more organic searches direct to the website.


The charity now has secured funding support of £8,000 per month on an ongoing basis to improve its Google advertising and attract new audiences. Plus, a more search engine-optimised website that is generating funding applicants for the charity to support.

The Frederick Andrew Trust board commissioned The Carbon Group to initially undertake marketing support to increase website optimisation, performance, and functionality. This work, conducted over a set timeframe aimed to improve the website performance, user experience and the sites search engine optimisation. As a result, compared to the previous year, website visitors have grown by just under 600% meaning that the number of grants awarded by the charity has increased and the charity can now successfully meet its objectives. Mathew and Crispin offer a bespoke personal service which is highly professional as well as being friendly and approachable. FACT continues its successful partnership with The Carbon Group to develop further its marketing strategy.

Ruth Hawkes, Chair of the Trustees