Rubicon Leisure

Rubicon Leisure are a Local Authority Trading Company of Redditch Borough Council. Managing a diverse portfolio that includes a leisure centre, museum, visitor attraction, golf course and theatre they add value to the arts, heritage, education and health of the communities they serve.

The Brief

In supporting Rubicon Leisure we looked at their overall approach to marketing. There were many great elements to the brand and communication, but they needed pulling together into a more refined story and plan.

Although our support extended to writing the marketing strategy, campaign plan, social media strategy and other key elements, something that we quickly identified was that a large piece of work needed to be done to improve their website, which in its current format was not representing the brand or offer well.


We wanted to produce a high impact website that easily communicated the broad offerings that Rubicon Leisure has to offer. Recognising that the five aspects of the business all had a very different offerings, audiences and local brand awareness, we created a series of 4 new websites to showcase the offering in more detail.

At the same time, working with Perfect Gym Solutions, we integrated a new Leisure Management booking system to improve the online booking processes for Abbey Stadium.


Completing the build, on time and on budget, for 4 new websites, has significantly improved the function, navigation, usability and customer experience for Rubicon Leisure customers. As a result the website optimisation, ranking and visits has significantly increased. Rubicon Leisure now has a more commercial tool to communicate, interact and transact online.

Rubicon Leisure’s new website are:

The team have been excellent to work with. They presented data-led decisions, gave us a personalised approach and delivered beyond our expectations. They clearly established the audiences we want to communicate with, how we can do that and most importantly how we measure the success. Brilliant from start to finish. This project cemented our long term relationship with The Carbon Group.

John Oxley, Managing Director, Rubicon Leisure