Banks Long & Co

Banks Long & Co is a prominent Lincoln-based commercial property consultancy with a strong presence in the national property market. Their expertise spans across four core divisions: Building & Cost Consultancy, Development & Investment Consultancy, Management & Professional Services, and Commercial Property Agency.


To amplify their market presence and clarify their service offerings, Banks Long & Co partnered with The Carbon Group, seeking a comprehensive marketing strategy to enhance brand awareness for each of their four divisions. The goal was to rebrand the organisation and repackage its services for better understanding and market positioning.


The Carbon Group delivered a holistic approach, acting as a Virtual Marketing Director for Banks Long & Co. Our team spearheaded a complete business rebranding, including the development of a new logo and corporate identity. We built a brand-new, user-friendly website and devised a targeted content strategy to improve engagement across website, social media, and PR channels.

The vidoe above was made to showcase Banks Long & Co’s incredible transformation of the Cornhill Quarter in Lincoln, alongside their client Lincolnshire Co-op.


Our expert marketing solutions produced remarkable results for Banks Long & Co, boosting website visitors by 58%, LinkedIn engagement by 73%, and Twitter engagement by 39%. Additionally, the Banks Long & Co team has become a regular contributor to local and trade media features, further establishing their authority and presence in the commercial property sector.

We continue to have a fantastic experience working with The Carbon Group. Crispin and his team treat our business as they would their own, constantly pushing the marketing boundaries to ensure we stay ahead of the game. They look to find the most cost-effective solution without compromising on quality. I wouldn't hesitate to recommend The Carbon Group to any business.

Tim Bradford, Managing Director, Banks Long & Co, Lincoln Make an Enquiry