Quick Turnaround Conference
Challenge
Lincolnshire County Council approached The Carbon Group with an ambitious brief: to create a strong brand for The Lincolnshire Energy Conference and secure 400 delegates – all within an extremely tight six-week timeframe. The event needed to position Lincolnshire as a key player in the conversation about the UK’s energy future while ensuring strong attendance from business leaders, policymakers, and industry experts. Additionally, the branding had to align with Lincolnshire County Council’s identity, making it clear that this was an LCC-led initiative. With time constraints and the need to attract a niche audience, the pressure was on to deliver a compelling and engaging campaign.
Solution
Working alongside KH Events, we developed a striking and dynamic brand identity that visually represented the transition from traditional energy sources to a greener future. The branding incorporated Lincolnshire County Council’s colour palette to ensure consistency and clarity in positioning.
To maximise delegate sign-ups, we implemented a targeted multi-channel marketing campaign, combining:
- Engaging social media content to spark conversation and build momentum.
- Digital advertising to directly reach business leaders and key stakeholders.
- A clear and compelling event website to drive registrations. www.lincolnshireenergyconference.co.uk
- Press and media outreach to increase awareness and credibility.
In addition to branding and delegate acquisition, The Carbon Group also created the conference presentation slides, ensuring a seamless and professional experience for attendees.
Outcome
The campaign exceeded expectations, with the conference becoming oversubscribed before the event date. The strong brand identity helped establish The Lincolnshire Energy Conference as a must-attend event for business leaders, reinforcing Lincolnshire’s role in the future of sustainable energy.
The event generated considerable media coverage, increasing awareness of the region’s energy ambitions and igniting important discussions about Lincolnshire’s transition to greener energy. The overwhelming success of the conference demonstrated the power of compelling branding, targeted digital marketing, and a clear, strategic approach—all delivered under tight deadlines.
At The Carbon Group, we take pride in helping our clients deliver high-impact events that engage and inspire, and we’re thrilled to have played a part in making The Lincolnshire Energy Conference a resounding success.
🚀 Need help with branding and marketing for your next big event? Get in touch today!
