Mathew Smallwood is a seasoned marketing and communications professional with 19 years of high-level leadership experience. He specialises in developing and implementing marketing strategies, campaigns, brand identity, and content creation. Mathew has a passion developing marketing plans that drive digital innovation in every aspect of customer journey.
Throughout his career, Mathew has held key roles in various organisations, including Active Nation, where he served as Group Marketing & Communications Manager for 13 years, leading brand development, commercial marketing activity, and digital transformation. Now working with a number of businesses across the leisure and service delivery sector, he has been instrumental in supporting organisations with marketing strategy, rebranding, website development and optimisation, app development and social media strategy.
Specialism: Marketing, Branding and Sales